In their own words.

I’ve known Iain for years as a friend, and also had the chance to work with him directly on two campaigns for Bacardi and Bombay Sapphire. That combination gives me a pretty full picture of how he operates, and the short version is: he doesn’t do anything halfway. On both campaigns, his strategic thinking stood out immediately — he wasn’t satisfied with the obvious creative route and kept pushing until the idea actually earned its place. He’s deeply tenacious when he believes in a direction, and once he’s locked onto something he thinks is right, he commits to it with a single-minded focus that very few people can match. That’s exactly what made the work better; he simply wouldn’t let a good idea stay half-formed.

Beyond the campaigns, I’ve seen that same focus show up in everything from his career moves to his training for national-level shot put — it’s not a work persona, it’s just how he’s built. Anyone who gets him on a project is getting someone who will fight for the work until it’s actually right.

I had the pleasure of working with Iain for a number of years during his time at Emirates, where he played a key role in supporting Skywards member communications in his Advertising Manager role.

What sets Iain apart is the creativity, energy and genuine passion he brings to everything he does. He combines fresh thinking with a disciplined approach to execution, consistently delivering work of a high standard. That discipline reflects the mindset and work ethic he developed during his earlier years as a high-performance track and field athlete in Northern Ireland, qualities that continue to underpin his professional approach today.

Beyond his professional capabilities, Iain is a collaborative colleague who approaches challenges with a positive attitude and a strong commitment to achieving the best outcomes. I would have no hesitation in recommending him and wish him every success in the future.

I affectionately call him dad- because at work not only did he give me the mentorship, he also gave me the tough love that all dads give.

As account directors we wear multiple hats and sometimes it’s easy to get flustered. He never cut me slack, he often pushed me to the limits. I learnt more than just problem solving, but reframing my mindset and honing my professional soft skills.

Forever grateful for the friendship, and also the mentorship he has given me through my professional work years.

One would say that learning is limitless, he truly brings the learning to life- lessons, books, and also wisdom sharing selflessly.

Never a dull day, never a boring moment.

I have known Iain for over 20 years, both personally and professionally.

He is one of the most incredibly smart people I know, and one of the most physically active. Somehow he speaks Greek and Latin and also represents Singapore at shotput.

Iain has a vast sense of humour and a deep, deep eye for detail. He thinks creatively and strategically when solving problems, and always stays grounded in the bigger picture - whether it’s a brand journey or a lived experience.

Iain is also a wise old soul (I know because I’ve also had the pleasure of coaching him).

I would literally trust Iain with my life - and my brand.

I not only recommend working with Iain - I actively encourage it.

Iain is diligent, dedicated, and detail-oriented. He is a reliable team member who researches, strategises, and synthesises to deliver quality outputs for strategic work, communications and branding projects. Iain provides depth, insight, and clarity in all the collaborative work we’ve partnered on, making him a true asset to any partnership.